Privacy Policy

Effective Date: August 28, 2026
Last Updated: August 28, 2026

Alaia's Cupcakery & Bakery (“we,” “us,” or “our”) respects your privacy and is committed to protecting the information you provide when you visit our website, place an order, request a custom cake, sign up for communications, or otherwise interact with our business.

This Privacy Policy explains what information we collect, how we use it, how it may be shared, and the choices available to you.

By using our website, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We collect information you voluntarily provide to us as well as certain information automatically collected when you use our website.

Information You Provide

Depending on how you interact with our website, we may collect:

First and last name
Email address
Phone number
Billing information
Pickup or delivery address
Order information
Custom cake details and preferences
Event date and requested fulfillment date
Flavor, design, size, and other customization requests
Photos or images you submit with a custom-order request
Information provided through contact forms
Marketing and text-message communication preferences
Reviews, testimonials, photographs, or other content you voluntarily provide
Any other information you voluntarily submit to us

Please only submit photographs, artwork, logos, or other materials that you have permission to provide and that you authorize us to use for purposes related to fulfilling your request.

Payment Information

When you place an order through our website, payment information is processed through Wix Payments.

We do not intentionally store your complete credit card or debit card number on our own systems. Payment information is processed through Wix and its applicable payment-processing partners.

Your payment information may be subject to Wix's applicable privacy practices and terms.

2. Information Collected Automatically

When you visit our website, certain information may be collected automatically, including:

IP address
Browser type
Device type
Operating system
Pages viewed
Date and time of visits
Referring website or source
Approximate geographic information
Website interactions and usage information

We use this information primarily to understand how visitors use our website, improve website performance and functionality, analyze marketing effectiveness, and maintain website security.

3. Cookies and Google Analytics

Our website uses cookies and similar tracking technologies.

We use Google Analytics to help us understand website traffic and how visitors interact with our website. Google Analytics may collect information such as device information, browser information, pages visited, approximate location, and interactions with our website.

We may use analytics information to:

Understand how customers find our website
Measure website traffic
Understand which pages and products are most viewed
Improve website functionality
Evaluate marketing campaigns
Improve the customer experience

You can manage or disable cookies through your web browser settings. Some website features may not function properly if certain cookies are disabled.

Google may process information collected through Google Analytics according to its own privacy policies and terms.

4. How We Use Your Information

We may use the information we collect to:

Process and fulfill orders
Process payments
Confirm orders
Communicate with you regarding your order
Coordinate local pickup
Coordinate local delivery
Contact you regarding delivery instructions or changes
Respond to questions and customer-service requests
Process custom cake requests
Review photographs and other materials submitted with custom-order requests
Provide quotes for custom orders
Send order confirmations and transactional communications
Send promotional emails when you have opted in
Send promotional text messages when you have opted in
Notify you about new products, promotions, events, or bakery updates
Improve our products, website, and services
Analyze website traffic and customer behavior
Protect against fraud, misuse, or unauthorized activity
Maintain website security
Comply with applicable legal and regulatory requirements

5. Custom Cake Requests and Submitted Photos

Our website may allow customers to request custom cakes and upload photographs or other reference materials.

Submitted materials may be used to:

Understand your design request
Prepare a quote
Communicate with you about your order
Determine whether we can reasonably fulfill your request
Create the requested product

Submitting a photograph does not automatically grant us permission to publicly display or use that photograph for advertising or promotional purposes.

If we would like to use a customer-submitted photograph, finished cake photograph, testimonial, or other customer content for public marketing purposes, we may request additional permission.

6. Local Pickup and Delivery

If you select local pickup or delivery, we may collect and use information necessary to fulfill your order, including your name, phone number, address, delivery instructions, and requested pickup or delivery time.

Delivery information may be shared with individuals or service providers involved in fulfilling your order when reasonably necessary to complete the delivery.

We will not use your delivery address for unrelated purposes unless permitted by law or you have otherwise authorized us to do so.

7. Email Marketing

We use Wix's email marketing functionality to send marketing communications to customers and subscribers who have opted in to receive them.

Marketing communications may include:

New product announcements
Special offers
Discounts and promotions
Seasonal menus
Holiday offerings
Events
Bakery news and updates

You may unsubscribe from marketing emails at any time by clicking the unsubscribe link included in the email or by contacting us directly.

Unsubscribing from marketing emails will not prevent us from sending necessary transactional communications relating to an order you have placed.

8. Text Message Marketing

If you voluntarily provide your phone number and opt in to receive marketing text messages from us, we may use your phone number to send promotional or marketing messages.

These messages may include:

Promotions
Discounts
New product announcements
Limited-time offerings
Seasonal or holiday offerings
Bakery updates

Message frequency may vary.

Message and data rates may apply.

You are not required to consent to marketing text messages in order to purchase products from us.

You may opt out of marketing text messages at any time by following the opt-out instructions included in the applicable message, such as replying STOP.

After you opt out, you may receive a confirmation message. No further marketing messages will be sent unless you opt back in.

We may continue to send necessary transactional or service-related communications regarding an order you have placed, where permitted by applicable law.

9. Third-Party Services

Our website and business operations rely on certain third-party technology and service providers.

Wix

Our website is hosted and operated through Wix. Wix may process information submitted through our website, including account information, contact information, order information, and technical information.

Wix Payments

Payments made through our website are processed through Wix Payments. Payment information is handled through the applicable payment-processing infrastructure rather than being stored directly by us.

Wix Email Marketing

We use Wix's email marketing functionality to manage email subscribers and send marketing communications to individuals who have opted in.

Google Analytics

We use Google Analytics to analyze website traffic and user interactions.

These third-party providers may process information according to their own privacy policies and terms.

10. How We Share Information

We may share personal information when reasonably necessary to operate our business, including with:

Wix
Wix Payments and applicable payment-processing providers
Wix email marketing services
Google Analytics
Technology and website service providers
Delivery providers or individuals assisting with order fulfillment
Professional service providers
Government agencies or law enforcement when legally required
Other parties when reasonably necessary to protect our business, customers, legal rights, or property

We do not sell your personal information for money.

We may disclose information when required by law, subpoena, court order, or other valid legal process.

11. Marketing, Advertising, and Analytics

We may use information collected through our website to understand customer interests, measure marketing performance, and improve our advertising and promotional efforts.

Where applicable, cookies and similar technologies may be used for analytics or marketing purposes.

You may have the ability to control certain cookies or tracking technologies through your browser or applicable third-party settings.

12. Data Security

We take reasonable measures designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, electronic transmission, or storage system is completely secure. We cannot guarantee the absolute security of information transmitted to or stored through our website.

13. Data Retention

We retain personal information for as long as reasonably necessary to:

Fulfill orders
Provide customer service
Maintain business records
Process financial and tax records
Communicate with customers
Resolve disputes
Prevent fraud or misuse
Comply with applicable legal, accounting, tax, and regulatory obligations

When information is no longer reasonably necessary, we may delete or securely dispose of it.

14. Children's Privacy

Our website is intended for a general audience and is not directed toward children under 13.

We do not knowingly collect personal information from children under 13 without appropriate parental or legal authorization.

If you believe a child has provided personal information to us without appropriate authorization, please contact us so that we can take reasonable steps to delete the information.

15. Your Privacy Rights

Depending on applicable law and your circumstances, you may have certain rights regarding your personal information.

These rights may include the ability to:

Request access to certain personal information we maintain about you
Request correction of inaccurate personal information
Request deletion of certain personal information
Request information about how your personal information is collected or used
Opt out of certain marketing communications
Opt out of certain types of targeted advertising or profiling where applicable

To submit a privacy request, contact us using the information provided below.

We may need to verify your identity before completing certain requests.

If applicable Texas or other privacy laws provide you with additional rights, we will honor those rights as required by law.

16. Do Not Track

Some browsers provide a “Do Not Track” setting. Because there is not currently a universally accepted standard for responding to these signals, our website may not respond to every Do Not Track signal.

17. Third-Party Websites and Links

Our website may contain links to third-party websites, including social media platforms, payment services, or other websites.

We are not responsible for the privacy practices, content, or security of third-party websites.

We encourage you to review the privacy policies of third-party websites before submitting personal information.

18. Texas Cottage Food Operation

Alaia's Cupcakery & Bakery operates as a Texas cottage food production operation, as applicable under Texas law.

Information related to orders, products, customers, pickup, delivery, and communications may be collected and used as reasonably necessary to operate the business and comply with applicable Texas requirements.

Information regarding ingredients, allergens, products, labeling, and applicable cottage-food disclosures may be provided on product pages, order confirmations, packaging, labels, or other customer-facing materials as required or appropriate.

19. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business, website, services, technology, or applicable laws.

When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy.

We encourage you to periodically review this page for the most current version.

20. Contact Us

If you have questions about this Privacy Policy, want to submit a privacy request, or have concerns about how your information is handled, please contact us:

Alaia's Cupcakery & Bakery
Email:
Phone:
Mailing Address:

Last Updated: August 28, 2026